N1 (surprised opener) = Leda — youthful, casual, mild curiosity.
N2 (dry honest neighbor) = Algieba — smooth, relaxed, low-key.
Footer state name swapped IL → MI. Dialogue, voices (Leda + Algieba), bubble timings, and brand reveal are identical to the IL version — geography-neutral copy carries to both markets without rework.
Targets DTE Electric service area only (Wayne / Oakland / Macomb counties + 50-mile Detroit radius). Full ZIP detail: Clients/summit/detroit-zip-targeting.md.
Most Meta viewers default to sound-off. Silent typography lands the same beats with no audio dependency. Use as IL placement variant for A/B against the voiced register.
Broker-not-installer language ("matched me with one local installer"). Illinois-only (no MI/CO claims pending licensing). Zero ITC references. Housing SAC-safe targeting copy.